Digital Strategy Training - Skills Accelerator

Digital Strategy Training - Skills Accelerator - 1 Day Training

This session is the definitive fast track for marketers who are looking to understand the role of digital and where it sits within the marketing mix. Starting at the beginning (where else?) the session will set the context by explain the driving forces behind the explosive growth in digital. Our expert trainer will explain the secrets behind successful integration of online – cracking this puzzle is the key to success!

The course will also give delegates invaluable hints and tips on the ways in which consumers use the internet. Learn how to make the most of these usage patterns to open lines of communication with your target audience and develop your consumer focus explained through detailed research of online audiences. You will not only leave with the practical skills and knowledge to build a successful digital strategy but also the knowledge and expertise to measure this success.

Don't know where to start with your digital strategy? This is the course for you!

Summary of key outcomes:

  • Learn how to integrate digital into the marketing mix, thus maximising its effectiveness
  • Understand key in-depth consumer digital trends
  • Understand how different consumers use digital in purchasing goods and services
  • Learn how to carry out research and segment digital audiences into web personas to maximise the relevance of communications
  • Measurement and optimisation - the key to digital success.

>> Delivered by: MD of a boutique media agency

Who should attend? This session is for anyone that has a little bit of knowledge but wants to know more and is relevant to marketers, editorial staff, designers and developers.

To book, contact Gia on 020 7300 7333 or email

We run this course on different dates throughout the year. Contact us for future dates or for more information.

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Can't make it to London? Find out about our courses delivered via the web.

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If you are interested in other marketing areas, check out our exciting range of Skills Accelerator training courses or have a look to see what seminars we are running.