Internet Marketing Training - Skills Accelerator

Digital Starter - Skills Accelerator - 1 Day Training

Digital is the most exciting thing to happen to the advertising industry since the advent of television. Find out how to make the most of the opportunities it offers you.

The definitive fast track session which will provide you with a comprehensive digital overview. This will include a definitions of the key digital disciplines and terms as well as detailed descriptions of each one, a look at consumer trends, the ways in which digital has changed the consumer landscape and key technology including a jargon buster. The session will also cover emerging digital platforms such as IPTV, smart phones, interactive surfaces and in-game advertising.

If you would like to become more confident in embracing digital media as part of the marketing mix, this session is essential for you. Gain highly practical skills and knowledge that will help you realise the potential of digital marketing and give you the confidence to start making the most of this potential in your job.

Summary of key outcomes:

  • Introduction to digital marketing
  • Understanding digital consumers
  • The major digital players and what they mean for your business
  • How to create a digital marketing plan
  • The core digital discipline, and how you can use them to advance your business:
    • Search
    • CRM
    • Mobile
    • Digital Display
    • Web development
  • What the future holds for digital

>> Delivered by: Niall McKinney, MD UTalkMarketing

Who should attend? This session is for anyone that has a little bit of knowledge but wants to know more and is relevant to marketers, editorial staff, designers and developers.

To book, contact Gia on 020 7300 7333 or email gia@utalkmarketing.com

We run this course on different dates throughout the year. Contact us for future dates or for more information.

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