Digital PR Training - Skills Accelerator - 1 Day Training

The ways in which consumers are influenced has changed dramatically. The internet has been a great driver of this change . Businesses need to realise that they are no longer in control of their brands reputation. This full-day course will equip you with the knowledge and practical skills to not only react to this change but also to prosper in this new environment.

The course will give you a solid understating of this new pr landscape including an in-depth look social media which has been one of the greatest facilitators of this chance. Learn who the new breed of online influencers are and how you can influence them to ensure your brand is being talked about in the right circles. Your expert trainer will also look at the myths and pitfalls of social media ensuring you have a clear understanding of best practice. You will leave will the tools to plan, build and monitor your online communications strategy in this new environment.

Summary of key outcomes:

Where online PR fits within the marketing mix and how you can sue other areas of digital to support it i.e. Search

Who the new generation of influencers are and how you can get your brand in front of them

How to get the right people talking about your brand

The value of social media – what the explosive growth means for your brand and the pitfalls to avoid

How to measure PR success – evaluating the efforts of your PR campaigns

Hints and tips on how to react if your brand is being talked about for the wrong reasons

>> Delivered by: Niall McKinney, MD UTalkMarketing

Who should attend? This session is for anyone that has a little bit of knowledge but wants to know more and is relevant to marketers, editorial staff, designers and developers.

To book, contact Gia on 020 7300 7333 or email gia@utalkmarketing.com