It is widely believed that Facebook will be announcing its own music service at its f8 conference September 22, in conjuncture with partnership announcements with digital music services Spotify, Rdio and MOG.
The new service is expected to revolutionise the digital music industry and launch Facebook even further beyond its competitors by offering more than music streaming, such as sites like Spotify.
Mark Mulligan, a music analyst formerly at Forrester Reseach, told the Telegraph that “it is now deliberately extending itself to be more than a social network and instead of just being a communications platform – this service will see the site become a social content platform."
He added: “I think Facebook has a great chance of going much further than MySpace and Last.fm ever went in bringing the social side of music recommendation together on a platform tailor made for friends communicating. If it gets it right – it has the opportunity to become the universal music dashboard for the majority of people online.”
The changes will mean that Facebook will stream music from third-party partners, much like how it has currently teamed up to offer the social gaming applications.
Reliable sources from TechCrunch state that the music service will feature scrobbling (a term coined by Last.fm) and track unification. Scrobbling will automatically add tracks you listen to to your profile. Whereas unification allows the users to listen to one track over multiple service providers, such as Spotify or Rhapsody, meaning that only one account is needed for the sharing of a song.
In addition to this, Facebook is very interested in adding an e-commerce dimension to its music feature, the San Francisco Chronicle reports. By teaming up with Ticketmaster and Eventbrite, it is rumored that Facebook is creating a mobile app that allows users to purchase concert tickets without the need for paper payment.
Facebook’s monopoly over the social networking industry, with 750 million users to date, could see this substantially altering the digital music landscape.
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