By Lucinda Southern, junior reporter, UTalkMarketing
Facebook have now acquired Push Pop Press, an e-book and app publishers.
Before the print publishing industry react with another rising wave of panic, it’s worth pointing out that Facebook and Push Pop Press et al are not venturing into the world of e-publishing. But their partnership will instead show integration and essentially give “people even richer ways to share their stories”.
The root of sharing stories has been the written word, a source of knowledge and information, and its immigration from print to digital platforms has caused a spectrum of emotions from consumers to marketers. Opportunities inherent within digitalisation are coupled with the destruction of the centuries of sanctity we’ve imbedded into physical texts.
This week’s infographics detail the revolution of the e-book. Love or loathe, the change-over has thrown up economical, environmental, as well as hugely subjective, celebrations and concerns. And these five best depict the journey.
 | 40 years of e-books This first infographic dispells the myth that e-books are a recent phenomenon. Their most basic state was the development of Project Gutenburg in 1971. Every text converted onto this database is now available free of charge on most e-readers.
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 | Books vs e-books The arguments for each medium encompass many different factors. This visual diagram tries to remain neutral, but at the crux it is clear to see that both arguments have their pros and cons.
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 | Bye bye textbooks Even the staunchest critic of e-books will find it hard to criticise the data displayed on this infographic. The changes brought in by digitalisation opens up another channel in the development of e-leaning.
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 | Who makes the best e-reader? After Amazon released the Kindle, it took several years in the UK for the rest of the e-reader market to catch up, with the US approximately 12 months ahead of the game. But statistics have shown by the end of this year there will be over 40 different e-reader devices to chose from. Most important is price and memory storage, both of which could be displayed a little more effectively here.
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| Are e-books really green? This e-book holds the key that could invalidate one of the main arguments in this debate. Click to enlarge for the answer.
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