Choose speciality channel:   Choose sector channel:     Search the site



Poor spelling online costs UK millions

Poor spelling online costs UK millions

Spelling mistakes on websites are costing ‘millions’ in online sales revenue, web expert Charles Duncombe has told the BBC.

Duncombe who runs mobile, travel and clothing websites, conducted an analysis of revenue accumulated by online sales.

The results showed that, in the instance of a spelling mistake, the income for a site halved.

Online sales for the UK reach £527m a week, figures published by the Office of National Statistics found. Once applied to all internet retail sites, these findings mean that the UK is losing millions of pounds from incorrect spelling.

"This is because when you sell or communicate on the internet 99% of the time it is done by the written word,” explained Duncombe. Inaccuracies compromise the credibility of a website.

Cutting edge technological companies require employees to have these traditional “old-fashioned” skills. James Fothergill, the CBI’s head of education and skills, told the BBC that a worrying 42% of employers are not happy with the level of literacy in their staff. This has led to extra spending on improving basic reading and writing skills.

Despite current education standards, blame extends to increased reliance on automated spelling checks. William Dutton, director of the Oxford Internet Institute at Oxford University, also points to informal spaces online that encourage short hand text speak, such as Facebook and Twitter.

However language expert Neil Taylor argues that accurate writing alone doesn’t make people warm to you, be persuaded by you or interested in you. Taylor, of business language consultancy The Writer argues that the way in which brands write on their sites is of equal if not more importance.

“Lots of businesses write to customers ‘professionally’, but don’t give the sense that they really care, or understand what matters to customers.
And lots of people produce faultless CVs, but they’re too anonymous to tempt anyone to interview them (and in fact, most people would forgive a few typos in a CV if that person looked interesting enough to meet)."
It would seem for Taylor that it's personality that makes all the difference, and spelling and grammar are just a matter of course.


free discount prescription cards site online viagra coupons
national abortion federation click how much for an abortion
discount coupons for prescriptions prescription drug discount cards
prescription discount coupons coupons for drugs
prescription drug coupons prescription savings cards prescription drugs coupon
abortion clinics houston link how does the abortion pill work
prescription drug coupons discount card for prescription drugs
does an abortion hurt first trimester abortion why should abortion be illegal
concorde link concordia rechtsschutz
lilly coupons for cialis free prescription cards
pro-choice abortion facts how many abortions can you have pill for abortion
coupons prescriptions prescription coupon card cialis discounts coupons
buscopan plus preis buscopan plus buscopan dragees
coupon for prescription cialis coupons free cialis manufacturer coupon 2016
spontaneous abortion pill pro abortion spontaneous abortion pill
duphaston duphaston tablete duphaston forum
nootropil 800 g nootropil 1200 nootropil
should abortion pill be legal early abortion pill free abortions
coupons for cialis 2016 free coupon for cialis
flagyl jarabe flagyl plm flagyl vademecum
abortion pill process abortion pill complications articles on abortion pill
abortion at 15 weeks abortion clinic dc abortion rules
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
methsuximide click naloxone challenge
naltrexone for multiple sclerosis user reviews naltraxon
naltrexone generic cost ldn therapy
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations
terbinafin hexal terbinafin pro medicin terbinafin 500mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.