Google is readying business-focused features for its dedicated social networking site Google+ in a bid to compete with Facebook’s ‘pages’ feature and sites such as LinkedIn.
According to Google, the business tools are expected to be available later this year.
Christian Oestlien, a product manager at Google, said on a YouTube video that the search giant is very much focused on “optimising for the consumer experience, but we have a great team of engineers building a similarly optimized business experience for Google+.”
Google+ was unveiled last month, marking a fresh attempt to compete with social networking king Facebook.
The service has similar features as Facebook, with streaming updates of photos, messages and comments.
Google has set up a test version for businesses that will link up with existing Google services, such as its AdWords advertising platform.
Oestlien added, “It’ll include things like rich analytics and the ability to connect that identity to other parts of Google that businesses might use on a daily basis like AdWords.”
Google has been struggling to handle demand for Google+, which for now is an invitation-only service. Oestlien recommended that businesses not create Google+ accounts with the current consumer version to combat the demand.
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