Choose speciality channel:   Choose sector channel:     Search the site



Travel industry embraces Social Media Marketing

Travel industry embraces Social Media Marketing

Social media usage among adventure tour operators is pervasive, while its efficacy remains relatively uncertain, claims a new report from the Adventure Travel Trade Association.

‘Travel, Tweets & Trends’ explores opportunities, concerns and best practices about social media usage within the adventure tour operator industry - an industry where adoption of social media is relatively new and immature among tour operators, many of which view social media as experimental at this time.

Among its peculiar findings, representing input from 220 adventure tour operators across five continents, the study revealed that 48% of North American travel tour operators participate in social media on a daily basis, and 77% participate in social media at least weekly.

It also discovered 69% of companies are spending 10 hours per week or less on their social media programmes.

However, despite widespread usage of social media, operators are uncertain about its impacts on business, with only 43% of respondents citing social media as quite or extremely important to business success, and 18% reporting they do not know yet whether social media has bottom-line impact.

Just 13% of companies cite social media as generating 10% or more of their revenue, but 75% of respondents indicate that their budgets (including human resource wages) for social media will increase in the next 12 months.

Uploading videos to YouTube is a growing trend among those embracing social media, however blogs remain an important, yet under utilized tool.

Monitoring, 'listening' and responding to traveller review sites appear to be lagging behind what would be expected, though tour operators outside North America are more prone to do so.

Additionally, survey respondents indicated their primary objectives of social media usage include, in order of priority, generating consumer awareness (83%), connecting with existing customers (70%), connecting with current customers (61%), and sending out special offers (53%).

Meanwhile, only 32% of respondents are using social media as a customer service tool, which, according to industry experts, is a missed chance to reduce customer service costs while satisfying customers.

free prescription drug cards site free cialis coupons
cialis coupons from lilly link free printable cialis coupons
cialis free sample coupons link pet prescription discount card
side effects of abortion pill abortion hotline abortion clinics in indianapolis
when is the latest you can have an abortion link how much is an abortion pill
linzess patient assistance bystolic free trial coupon linzess patient assistance
cyklokapron wiki cyklokapron
prescriptions coupons online cialis coupons
how to have an abortion pill abortion pill stories abortion price
cialis discounts coupons coupons prescriptions
neurontin alkohol neurontin neurontin cena
information on abortion pill cost of abortion pill types of abortion pill
coupons for cialis 2016 free coupon for cialis
amoxicillin 500 mg amoxicilline
naltrexone for multiple sclerosis user reviews read naltraxon
vivitrol canada vivitrol shot side effects
alcohol implant treatment link naltrexone how does it work
risperidon ja alkoholi risperidon xtc

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.