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Spending online will top €550 billion in 2010

Spending online will top €550 billion in 2010

With 2 billion consumers now online and a quarter of which living in Europe, spending over the internet has topped €550 billion in 2010, according to estimates.

The 85% of the world’s internet population who are shopping online have brought a fundamental shift in the way consumer goods are being marketed, traded and distributed.

These changes are forcing governments, retailers, carriers and infrastructure providers everywhere – and especially in Europe – to rethink their business models, financial innovation and risk management.

While Europeans account for 24% of the world’s online population, they spend more than the average, accounting for 35% of total online retailing by value, worth almost €200 billion this year.

Meanwhile, industry and political leaders will define and shape Europe’s digital agenda in one month’s time at the ‘Davos’ of the digital economy, the e-Business Strategy Europe 2010 conference in Lille.

On October 20, the e-Business conference will aim to enable industry and political leaders to debate and vote on core issues that will define and shape Europe’s digital agenda.

James Roper, CEO of and chairman of, said, "Digital commerce demands our urgent attention.  Each day we see the internet driving change in the way we all live, think and trade.  However, in this rapidly changing space, with its multi-layered interdependencies, nobody can have a clear holistic view of where digital innovation may be taking us – and when. 

“Our aim with the e-Business Strategy Europe 2010 event is to create a neutral space for leaders involved in planning or evaluating commercial strategies in which future visions for a Digital Europe can be projected – where together we can survey the likely coming business landscape and, through debate, interaction and audience voting, highlight critical actions and cooperation necessary to optimize Europe’s digital future."

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