Kelly Brook has stripped for a huge billboard posting in London as Reebok hopes to stop commuters in their tracks.
The poster, which sees Kelly Brook posing in nothing but a pair of Reebok EasyTone trainers, was revealed this morning on Ocean Outdoor's 96-sheet site on Battersea Park Road by Battersea Power Station
Running for two weeks from until August 15, the advert site is passed by an estimated 670,000 people a fortnight.
The campaign supports the UK launch of Reebok’s EasyTone products in March this year and aims to show women under 30 that wearing the trainers can help tone muscles.
The tagline copy states "Kelly Brook wears Reebok EasyTone" alongside an eye-catching picture of her lying naked on her stomach flaunting the trainers and furthering her international endorsement of the brand.
“The fantastic positioning partnered with the striking imagery creates a high-impact campaign for Reebok,” said marketing director at Ocean Outdoor, Richard Malton.
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