Choose speciality channel:   Choose sector channel:     Search the site

News

 

News Corp will charge for online content within one year

News Corp will charge for online content within one year

News Corporation, publisher of The Sun and The Times, has said it will begin charging for all online content within one year.

Chairman and chief executive Rupert Murdoch, who revealed the plans during the announcement of News Corp's full-year earnings, said, "Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good reporting.

"The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites."

Murdoch added that that if News Corp were successful with plans to charge for online journalism, "we will be followed by other media". 

The success of The Wall Street Journal's online subscription offering convinced Murdoch that consumers would be willing to pay for news online that differentiates itself from the mass of information available free on the web.

While Mr Murdoch has indicated before that News Corp would look to charge consumers for online access to news content, his comments suggested a broad attempt to charge for online news across the company's many media outlets.

Murdoch said News Corp was working with hardware and software developers, as well as fellow publishers, to find the most effective way to charge consumers online for news content.

He said it was "highly unlikely" that News Corp would develop its own mobile device for reading news, but he also said he was dissatisfied with a deal the company reached with Amazon to offer The Wall Street Journal on its Kindle device.

 

AJR

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.