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Bungee jumping elephants? From a UFO? Samsung's bizarre viral

Bungee jumping elephants? From a UFO? Samsung's bizarre viral

Were you at London’s Piccadilly Circus on June 22 at 11.47am? Manage to catch a stunt involving a UFO and bungee jumping elephants

The event seems to have completely managed to escape the attention of the world’s media.

But it all really happened if we’re to believe a new viral campaign to promote the alleged superfast capabilities of the Samsung Jet phone.

A new video posted on YouTube yesterday (July 21) entitled, Superfast Stunt, appears to show hoardes of shoppers milling about in Central London who are taken a back as a Jet branded UFO sweeps into view.

Out leap two bungee jumping elephants who bounce back into the aircraft and zip off. It  all happens in just a few seconds.

Thankfully for Joe Public the action is caught on 52 hidden cameras. For everyone else, they haven’t got a chance of capturing this superfast stunt, unless they own a Samsung Jet Camera, of course.

Cue interviews with observers talking about the amazing nature of what they’ve just seen, as if it’s been for real

“It was so quick I did manage to get a photo. I got a photo of the elephants,” says one young woman as she holds her Samsung Jet phone up to the camera.

Just in case we miss the point, there’s a close up of the phone with a bloody big flashing arrow saying Samsung Jet. OK, OK, we get it.

The work was created by Viral Factory. Founder, Ed Robinson, said, "Samsung are a great client for us, and it is a testament to them that when we said 'what you need to communicate the speed of the Jet phone is bungee jumping elephants' they said, 'Oh, OK.'

"The format of the live stunt/flashmob is ripe for a twist, and hopefully the resulting film delivers a message and entertains the audience in equal measure. That's our job."

Play the breakthrough work below.

AJR
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