The growing and ever changing world of social media and online video sharing is continuing to have a dramatic effect on modern television, according Reality Digital.
The brand focused social networking software company says that consumption of visual materials is growing through the internet medium, with websites like YouTube and Hulu used for the mass syndication of video content.
More advanced sites such as Vimeo are now providing high definition video online, proving that the constant development of video and recording technology is showing no signs of slowing down.
The possibilities that the internet has to offer broadcasters are endless. Many channels are now opting to stream their programmes over the web as well as through TV, (look at BBC iPlayer and Channel 4’s catch-up service) meaning that more people are tuning into websites to view their favourite shows rather than watching the programme itself.
The catch-up TV video platform is also becoming very popular, as most consumers prefer to have their programmes available, as and when they want to view them.
Social media is directly affecting TV content too, with more and more programmes adopting interactive elements for audience participation, through social networks such as Facebook and Twitter.
New programmes are beginning to be formed around the social network, rather than the opposite, showing the dominance of social media over TV as a whole.
And for brands, whether you’re General Motors or the corner off-licence, you probably could use a little more business using short videos.
If you’re not convinced that video can help your business, consider the viral marketing success of the incredibly nerdy ‘Will It Blend?’ videos created by Tom Dickson, founder of Blendtec.
The videos became an overnight sensation on YouTube with sales increasing by 500 per cent. Not too shabby for spending a few minutes in front of a video camera and a little editing effort.
Video on the internet is still novel enough to be compelling in its own right. People now routinely use the web to search for information about products or services that they want to purchase.
Furthermore, according to the Wall Street Journal, people are more likely to watch video clips through to the end than they are to read a whole web page. This gives marketers a better chance to engage them and get your message across.
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