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Newcomer Skimlinks scoops a4uAwards hat-trick

Newcomer Skimlinks scoops a4uAwards hat-trick

Skimlinks has scooped three of the top awards at this week’s a4uAwards for affiliate marketing - just four months after launching.

The company, which launched in February this year, provides simplified affiliate marketing technology for publishers and walked away with Innovative Publisher of the Year, Best Use of Technology with Affiliate Marketing and the award for Best New Entrant.

Other big winners included Argos, with wins in the retail (merchant) and best use of affiliate marketing as part of an integrated campaign categories.

i-Level scored the affiliate marketing digital media agency of 2009, Vodafone was voted technology and telecoms  merchant of the year and was awarded the retail (affiliate) top spot.

Affiliate Window, one of the leading affiliate networks in the UK, walked away with both innovative network of the year and publishers’ choice of affiliate network.

The a4uAwards judges praised Skimlinks’ innovative solution to bring the CPA channel to a wider audience. They said, “Skimlinks takes affiliate marketing in a completely new direction. It simplifies the process for publishers and opens the door for those who have previously not used the channel.”

They added that it was "the most exciting technological development" in affiliate marketing that they hgad seen "in years".

The full winners’ line-up:

Innovative Publisher of the Year
Winner: Skimlinks
Highly Commended: Easy Content Units

Innovative Merchant of the Year
Winner: PrezzyBox
Highly Commended: Books Direct

Innovative Affiliate Network of the Year
Winner: Affiliate Window
Highly Commended: Webgains

Best New Entrant in Affiliate Marketing
Winner: Skimlinks
Highly Commended: Harveys

Best Use of Affiliate Marketing as Part of an Integrated Campaign
Winner: Argos
Highly Commended: LoveFilm

Affiliate Marketing Digital Media Agency of 2009
Winner: i-Level
Highly Commended: BLM Quantum & R.O.EYE

Best Use of Technology within Affiliate Marketing
Winner: Skimlinks
Highly Commended: Awin Analytics

Finance Vertical (Affiliate)
Winner: Leadbay
Highly Commended: Dot Zinc Limited

Finance Vertical (Merchant)
Winner: CreditExpert from Experian
Highly Commended: Virgin Money

Technology & Telecoms (Affiliate)
Winner: Top 10 Broadband
Highly Commended: Net Media Planet

Technology & Telecoms (Merchant)
Winner: Vodafone
Highly Commended: T-Mobile

Casino & Gaming (Affiliate)
Outright Winner: Bingo Hideout

Casino & Gaming (Merchant)
Winner: Paddy Power
Highly Commended: Sporting Bet

Retail (Affiliate)
Highly Commended:

Retail (Merchant)
Winner: Argos
Highly Commended: Red Letter Days

Travel & Leisure (Affiliate)
Winner: Artemis8
Highly Commended:

Travel & Leisure (Merchant)
Highly Commended: Fly Thomas Cook

Publishers’ Choice of Affiliate Network
Winner: Affiliate Window

Highly Commended: DGM

Publishers’ Choice of Account Manager 2009
Winner: Hannah Swift (Existem A.M.)

Highly Commended: Julie Wood (Affiliate Window) & Agnieszka Marchewka (
Platform A)

Affiliate Manager 2009
Winner: Chris Clarkson (

Highly Commended: Naomi Brown (Firebox)

Affiliate Management Agency of 2009
Winner: Existem A.M.

Highly Commended: Azam Marketing

Affiliate Marketing Blog of 2009
Winner: Kirsty McCubbin (

Highly Commended: Lee McCoy (

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