Burger King, the fast food giant, is expanding into holidays with the launch of a £3,400 burger pilgrimage.
The 35-day Burger Pilgrimage Trip takes in 16 cities in eight countries, spread over three continents and offers hamburger lovers the chance to trace the origins of the junk food staple. There are also shorter ‘bite size’ holidays from £149.
The holidays are aimed at a growing number of ‘food tourists’ and are available through STA Travel.
Burger King cites the meatball, created during Roman times, as the first incarnation of the burger, with something closer to the modern version emerging during the Medieval period.
Sarah Power, marketing director of Burger King in the UK and Ireland said: "Contrary to popular opinion, the burger has both an interesting and surprising history, which this new trip highlights.
"Customers can now explore all the other cities that have made the burger into the food icon that it is today."
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