Choose speciality channel:   Choose sector channel:     Search the site

News

 

Marketing giants join forces to make money out of Twitter

Marketing giants join forces to make money out of Twitter

Some of the best-known names in the London dotcom world are joining forces to cash in on the popularity of Twitter including Peter Read, founder of the Twitter Partners agency.

The agency said that it will help brands, media companies and celebrities to monitor and market themselves on the network, which allows more than 4m users to post 140-character updates to their list of “followers”.

Read has been an angel investor and adviser to a range of digital-media start-ups such as Skype, Metacafe and Babelgum.

He has brought together a “brains trust” of advisers to Twitter Partners, including Brent Hoberman and Martha Lane Fox, founders of Lastminute.com; Saul Klein, a partner at Index Ventures, the London venture capitalists; and Toby Coppel, the former European vice-president at Yahoo, according to the Financial Times.

Other advisers hail from broadcaster BSkyB, music site Last.fm, and advertising agencies Aegis, Omnicom and Razorfish.

Twitter is free to use and does not currently carry any advertising, although co-founder Biz Stone has said that it could charge companies for extra features and support.

However, Twitter has just 30 employees, mainly technical staff, providing an opportunity for it to work with partners on commercialisation.

Read told the newspaper that Twitter Partners, which will be launched this week, will provide consulting, software tools and services to prospective clients, including Virgin Media, Universal Pictures and Bananaz, the new film from the cartoon band Gorillaz.

However, Read confessed that like Twitter itself, his agency is still figuring out how to make money from the service.

One area of interest is “buzz-monitoring”, whereby companies monitor Twitter to see what its users are saying about their products and services. Read worked for eight years at Nielsen, the market research group.

AJR
viagra discounts coupons viagra.com coupons coupon for free viagra
order abortion pill online abortion pill misoprostol abortion
national abortion federation click how much for an abortion
drug coupon cialis free coupon prescription coupons
bystolic coupon 2014 generic bystolic alternative
when is the latest you can have an abortion geekics.com how much is an abortion pill
the day after pill click abortion clinics in dallas tx
discount grocery coupons saiftec.com abortion clinics in richmond va
prescription card discount link cialis coupons from manufacturer
prescription drug coupons pallanuoto.dinamicatorino.it discount card for prescription drugs
new prescription coupons free coupon for cialis coupons prescriptions
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis 2 cialis 2 cialis 2
buscopan contre indication blog.myexpensesonline.co.uk buscopan grossesse
tadalafilt mazsoft.com tadalafilo
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
prescriptions coupons victoryclub.se online cialis coupons
microlite pill when to start microlite pill weight loss microlite pill when to start
coupons prescriptions adlerhohenems.com cialis discounts coupons
duspatal pds damske.com duspatal vrij verkrijgbaar
coupons cialis cialis coupons free coupons cialis
neurontin alkohol neurontin neurontin cena
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
what is abortion pill cost of medical abortion how do abortion pill work
amoxicillin dermani haqqinda amoxicillin 1000 mg amoxicillin 1000 mg
aspiration abortion second trimester abortion types of abortion pill
abortion pregnant abortion timeline elective abortion
abortion at 15 weeks abortion clinic dc abortion rules
naltraxone open revia reviews
low dose natrexone news.hostnetindia.com revia uses
will naltrexone show on a drug test avonotakaronetwork.co.nz naltrexone reviews alcoholism

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.