Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


UK marketers do not understand social networks

UK marketers do not understand social networks

Almost half of UK marketers (41 per cent) have indicated a “lack of understanding” as the top reason preventing them from investing in social networks for their marketing campaigns, according to a Sapient Interactive survey of 110 UK marketing managers and directors. 

Sapient Interactive argues that such barriers need to be overcome because one in every 11 minutes spent online is now on social networks like Facebook and LinkedIn. 

The survey reveals that the other barriers stopping marketers investing in social networks include:

- No clear measurement/ROI (19 per cent),

- Not proven yet (17 per cent)

- Don’t know where to start (there’s too much out there) (14 per cent)

- Social networking is overrated (9 per cent)

However, these barriers are surprising considering that 50 per cent of the respondents feel that 2009 will be the year of social networking for marketers. 

It is encouraging that in the past six months, 54 per cent of respondents to Sapient Interactive’s survey had run a social networking campaign.

Of these campaigns, 63 per cent were as part of a wider marketing campaign rather than a standalone campaign, which highlights the cautious approach that UK marketers are taking to social networking. 

The ratio of social networking in campaigns will become more significant in the next six months as respondents look to increase its use as part of their integrated marketing campaigns.

Nigel Vaz, vice president and head of Sapient Interactive Europe, said: “Social networks should be a marketer’s dream!  The time spent on social networking sites is increasing, and the audience has broadened and matured, therefore providing the ideal platform for carefully targeted, creative and personalised marketing campaigns.

"However, there is still a lot of confusion about how marketers embrace social networking either as campaigns on their own or as part of wider marketing campaigns. We believe it is about creating the social experiences that personify your brand.  Segmentation and content are key because if doesn’t resonate, it fails. ”

Outside of social networking campaigns, the most leveraged social media by marketers is media sharing sites like YouTube and Flickr (62 per cent), followed closely by micro-blogs such as Twitter (59.8 per cent) and corporate/campaign blogs (59 per cent). 


free discount prescription cards site online viagra coupons
national abortion federation how much for an abortion
drug coupon prescription coupons
how much do abortion pills cost abortion hotline
cialis coupons from lilly free coupon for cialis
forest laboratories patient assistance what is the generic for bystolic generic bystolic
bystolic coupons for free bystolic when will bystolic go generic
when is the latest you can have an abortion how much is an abortion pill
prescription card discount link cialis coupons from manufacturer
prescription drug coupons prescription drugs coupon
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
progesterone hormone pills progesterone hormone pills progesterone hormone pills
abortion clinics in birmingham go how to get an abortion pill
discount coupon for cialis coupons for prescriptions
prescription savings card link cialis discounts coupons
cialis 2 cialis 2 cialis 2
viagra kamagra viagra 100mg viagra
buscopan contre indication buscopan vidal buscopan grossesse
coupons prescriptions prescription coupon card cialis discounts coupons
cialis discounts coupons coupons prescriptions
free cialis coupons cialis coupons from lilly
spontaneous abortion pill pro abortion spontaneous abortion pill
abortion pill articles abortion pill alternatives
priligy 30 mg priligy
abortion pill process articles on abortion pill
naltrexone uk buy go medication naltrexone
opiate antagonist naltrexone revia for alcoholism
naltrexone high open naltrexone 4.5 mg side effects
ldn and autism click trinalin
naltrexone generic cost ldn therapy
vivitrol canada vivitrol shot side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.