RESEARCH
RESEARCH OF THE WEEK

Wii presents new marketing opportunitiesWii presents new marketing opportunities
Four out of five (83 per cent) of people in the UK believe the Wii console increases family interaction, versus just half for the PS3 (52 per cent) and XBOX 360 (49 per cent), according to new research findings. In particular, half beli...

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LATEST RESEARCH

Marketing salaries - who pays the most?Marketing salaries - who pays the most?
We can tell you

Grocery market share competition intensifiesGrocery market share competition intensifies
Tesco’s lead challenged

Interactive TV best for direct purchaseInteractive TV best for direct purchase
New report from the DMA

FTSE 100 firms lack innovationFTSE 100 firms lack innovation
research from BroadView shows lack of web video

Social marketing fails to win brand advocatesSocial marketing fails to win brand advocates
Marketers need to take note

Want to earn more? Get to the pub.Want to earn more? Get to the pub.
People who frequent the pub earn more than those who dont

Digital TV now in 85 per cent of homesDigital TV now in 85 per cent of homes
New Ofcom findings

Online datingOnline dating
European market to double by 2011

Green Consumer, Green Citizen? Green Consumer, Green Citizen?
Latest from The Henley Centre

Jo Rigby: Understanding the over 50's consumerJo Rigby: Understanding the over 50's consumer
In-depth survey

Budget hotels market boomingBudget hotels market booming
Latest from Mintel

Orange 'Gigs and Tours' advert Orange 'Gigs and Tours' advert
Latest from Fallon

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