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Heart Hula


This is the launch of a new multi-million pound campaign from Clemmow Hornby Inge for Heart, the UK’s number one independent local radio network, which aims to build Heart into a lifestyle and entertainment brand reaching beyond radio.



Clemmow Hornby Inge



Chrysalis Radio / Heart FM


This ad is great because:

The strategy combines an above-the-line TV and cinema ad campaign with high profile media and retail partnerships. Below-the-line activity includes special events, hula masterclasses, brand extensions and station led promotions, together with guerrilla marketing and PR.


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