Alium Partners launch campaign

Agency: Open Soho

Client: Alium Partners

Open Soho has produced a press and online campaign for Alium Partners, the provider of high-level interim executives.

The campaign is running in national and trade press and online, aimed at existing customers as well as potential new clients and interim executives.

The brief was to produce a strong and modern campaign to ensure the business community noticed the new brand, Alium, in the marketplace.

The eye-catching campaign features a series of eight ads, each with its own distinct illustration, based on directional graphics and under a bold headline, such as 'Rapid Response Unit' and 'Fire Put Out'.

Concept and development was by Simon Impey and Stephen Campbell at Open Soho, online animation and illustrations were designed by Dave Daniels.

Lisa Hobbs, Alium Director, said, "We wanted an arresting and unique portfolio of ads that would reflect our bold, new brand. Alium will stand out from the crowd and our advertising campaign had to mirror our distinct approach."

Alium is recognised as a leading UK independent provider of high-level interim executives.

It has successfully placed hundreds of executives to lead and develop significant change programmes and projects in the public and private sectors including financial, manufacturing, health, IT, retail and telecoms.