Energy, vitamin and mineral supplement (and popular hangover cure!), Berocca, is going ‘live’ with its first-ever national TV & cinema campaign, running until May 23.
With a substantial £2 million investment, it is expected that it will result in a significant increase in consumer demand for the brand.
The creative from JWT focuses on the positive effects that Berocca can have on a person.
The 30 and 10 second executions feature a group of strangers who come together on the street and perform a quirky, choreographed dance routine on treadmills – closing with the tagline ‘Berocca – you, but on a really good day’.
The ad aims to target Berocca’s core target audience of men and women aged 25-49 years old who lead busy, and often hectic lifestyles, as well as encouraging trial.
Brand Manager of Berocca at Bayer HealthCare, said, “Berocca has seen enormous growth in recent years so putting the brand onto TV is therefore a natural progression.”
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