Agency: RPM3 Beechwood
Client: Heathrow Express
Heathrow Express has launched a TV sponsorship element of its new £2.5million campaign.
‘The Airport is closer than you think’ is the biggest Heathrow Express multimedia campaign since its inception ten years ago will see a new series of idents on Sky News worldwide.
They complement press, outdoor and digital advertising around London and internationally.
Head of Marketing at Heathrow Express, Diane Burke, explained, “Our service is about bringing the airport closer. We get customers from London to Heathrow in 15 minutes, every 15 minutes.
“That’s a great proposition as Heathrow is the world’s busiest international airport and London one of the world’s busiest cities.
She added, ”We’re celebrating out tenth anniversary this year and this campaign is designed to reinforce the brand’s stature and prestige.
”We chose Sky News because it gives us an international reach and access to an AB1 audience which is our main customer base.”
Press advertising has already been launched in key UK business titles along with an international campaign at JFK Airport in New York, Frankfurt, Schipol and Dublin airports.
Outdoor advertising can be seen around London, from 48 sheet posters, to taxi sides.
Heathrow Express worked with RPM3 Beechwood on the creative, Platform for post-production work and Fluid for special effects. The concept was secured with Sky by media agency Carat.