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ADVERTISING CAMPAIGNS

Editor’s Pick. John Lewis ‘Set the Stage for Spring’

Agency: Lowe London

Client: John Lewis

With snow and chilly spells dominating the weather, this was just the ticket to remind us how different things could be.

John Lewis has launched its first Spring television advertising campaign for the first time in three years.

Created by Lowe London, the campaign - consisting of one 40-second ad and four 10-second ads - showcases the new collection of Spring homeware.

“We were keen to show how just one product can transform both a person's outlook and home,” said Gill Barr, Marketing Director, John Lewis.

“The ad aims to give our customers inspiration and to help them see their home in a new light.”

The TV ad is set on a theatre stage and features four different performances inspired by John Lewis products.

Each performance focuses on one of four products - a yellow parasol, a field of cushions, a chaise longue and a variety of chandeliers. Each scene has a different musical style to complement the product.

The ad concludes with all four performers taking a bow on the stage with the end line - John Lewis. Set the stage for Spring.

Creative Director at Lowe London, Tom Hudson, said, “The new commercial is bursting with colour and music that makes you smile. It's bright and beautiful.”

AJR
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