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ADVERTISING CAMPAIGNS

Marks and Spencer 'Spring'

Agency: RKCR/Y&R

Client: Marks and Spencer

Twiggy, Myleene, Lizzie, Erin and Naomie are back in the latest ad for M&S.

This time the girls celebrate Spring by hitting the beach and hanging out in a lighthouse in some new frocks.

Apart from Naomie, who struts her stuff in no less than three bikinis to keep the blokes entertained in this mini-chick flick.

Executive Director of Marketing at M&S, Steve Sharp, said, “With the new ad we wanted to give our customers a taste of summer after a rather gloomy winter.

"The ad has a different feel from previous ones – it’s quirkier, very bright and sunny and has a very light feel that captures the essence of a perfect warm spring day.”

The soundtrack accompanying the ad is “I want to marry a lighthouse keeper” by Erika Eigen.

AJR
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