Agency: Saatchi and Saatchi
Client: Visa Europe
Visa Europe is launching a new campaign across the region starring a naked running man.
The work ingeniously shows the man running from the countryside to the city and even picking up some clothes along the way.
It aims to dramatise the role Visa plays in people’s lives, taking the hassle out of financial transactions of any value, making life flow better
TV is being supported by viral, print and in store marketing.