E.ON, one of the UK’s leading power and gas companies, has launched a new fully integrated - TV, press, poster and online - national campaign.
The 40- and 30-second TV ads along with 10-second tails are based on a creative idea of making energy visible, using the thought of illumination to bring energy to light.
Head of Advertising and Marketing Communications at E.ON, Catherine Woolfe, said, “We want to be known as the supplier that helps make energy more tangible for people.
“This campaign gives us a great opportunity to have a conversation with consumers in a way that helps them to see what they pay for, so they can have more control over it and so save money and energy. When you can see and experience energy, you can save it.”
The campaign encourages customers to visit E.ON’s website eonenergy.com/see and manage their account online to see how much energy they use with an Energy Tracker.
Other tools include an Energy Challenge where users can get a personalised energy efficiency report for their home which details how much money and carbon could be saved by installing recommended energy saving measures which are tailored for individuals’ particular properties.
Executive Creative Director TBWA\London, Steve Henry, added, “We’ve got a really unusual new commercial, with a fresh, provocative thought at the heart of it. The idea is that E.ON can help consumers to be more intelligent about their energy use.
“We have brought this to life by showing a man who realises he can see the energy things use and therefore control it.
He concluded, “It doesn’t look like anything else you’ve ever seen before, and it shows how E.ON are engaging with their customers in a totally new way. It will be interesting to see how the competition attempt to catch up.”
The music in the ad is entitled ‘Get up and Go’ by Broadcast 2000 and was sourced by TBWA\Stream.