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Mini Baby Bel 'Tiny Factory'

Agency: RKCR Y&R

Client: Mini Baby Bel

Bel UK has launched a new campaign to communicate that Mini Babybel is real cheese and a healthy snacking option for both children and adults, while retaining the brand’s playful character.

Shot in Stellenbosh, South Africa, the 20 and 30 second ads focus on the ‘tiny factory’ with its tiny workers where the tiny cheeses are made.

The work was commissioned by Mini Babybel Senior Brand Manager, Steve Gregory. Media is being planned by OMD UK.

AJR
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