Choose speciality channel:   Choose sector channel:     Search the site


Arriva Trains Wales ‘Super Hero’ campaign

Agency: Communique 360

Client: Arriva Trains Wales

Arriva Trains Wales is to tackle the serious issue of passenger safety on the railways with a fun and engaging campaign created by Communique 360.

The integrated campaign comprising posters, internal employee communications and customer-facing material such as leaflets and stickers, launches this week and will run indefinitely given the seriousness of the issue it is tackling.

The campaign draws attention to the risks and hazards that can lead to injury and accidents, using spoofs of DC Comics style super-heroes (eg: Superman, Wonder Woman) to depict typical travel and station scenarios.

There are three main characters in the campaign: SuperTwerp, Rush Gordon and Wander Woman.  Each execution shows a fallen ‘superhero’ behaving inconsiderately and the impact that their antisocial behaviour can have on other passengers, from being offended or frightened to physically endangered by their actions.

Head of Marketing at Arriva Trains Wales, Vanessa Schotes, said, “Passenger safety on our stations and trains is very important to us. We wanted to create an impactful campaign that highlights the types of behaviour that lead to accidents. “

Mark Nepstad, Client Services Director at Communique 360, added,“The campaign idea is not only versatile and impactful, but quite different from other railway safety campaigns, which can be lacklustre.

“Over time we want passengers to become familiar with the different safety issues and look forward to the next super hero instalment”.

coupon for free viagra site prescriptions coupons
free discount prescription cards click online viagra coupons
after abortion abortion article abortions clinics
national abortion federation missed abortion how much for an abortion
abortion research paper abortion doctors
discount drug coupon cialis coupon card coupons prescriptions
cialis coupons from lilly discount prescription drug cards free coupon for cialis
the day after pill click abortion clinics in dallas tx
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
free prescription drug cards free prescription discount cards
coupon cialis prescription drug discount cards free prescription drug cards
cialis dose 30 mg open cialis dosage for enlarged prostate
cialis coupons and discounts drug coupon coupon
pletal 50 pletal 50 pletal y anestesia
coupons prescriptions cialis discounts coupons
printable coupons for cialis cialis discount coupons online cialis coupons 2015
cialis manufacturer coupon 2016 cialis coupon prescription transfer coupon
abortion pill cost without insurance abortion pill late term abortion pill
prescription transfer coupon coupons for prescription medications lilly cialis coupon
abortion at 15 weeks abortion rules
ldn therapy link difference between naloxone and naltrexone




3073 showcases match your criteria