Portsmouth goal-keeping hotshot, David James, is telling fans to ‘catch it early’ in a new tongue-in-cheek advert to raise awareness of testicular cancer for the ‘Keep Your Eye On The Ball’ campaign.
James uses his goal-keeping mantra of ‘catch it early’ to get a serious message across: if caught early testicular cancer is 99% curable, yet remains the most common form of cancer in 15-44 year olds.
James said, “I hope that all footie fans keep an eye out for the advert at the match and then go home and have a good check – it could save their lives.”
The advert is being shown at most premiership stadiums before matches and during half time throughout the concourse areas.
It is being supported by print in match-day programmes.