ING has launched a 2008 global advertising campaign, featuring ING Renault F1 Team driver and double F1 World Champion, Fernando Alonso.
The campaign will initially air in 30 countries globally, in 30-45 second spots both on those national TV stations broadcasting Grand Prix races, and via international broadcast media, during each race weekend in the Grand Prix calendar.
The broadcast campaign will be supported by a print media roll-out, and an online presence in leading news, online print and F1 portals. The commercial will be screened to coincide with beginning of the ING Australian Grand Prix weekend.
The campaign provides media support to ING’s business objective for year two of its F1 sponsorship – building awareness and using the F1 platform to drive business into the organisation.
The commercial uses ING’s F1 sponsorship to graphically illustrate ING’s central message of ‘cutting through the clutter’ of financial services.
Head of Branding and Sponsoring ING Group, Isabelle M Conner, said, “We’re acknowledging the complexity people face in handling their financial affairs, and we believe that saving, investing and helping our clients plan for their financial future should just feel easier. Our new campaign illustrates this very effectively.”