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Best magazine sales promotions. March 2008

By Ruth Jacob

With general magazine sales on the wane, sales promotions have been more important in securing sales. Here we provide a round up of the best this month.

Cosmopolitan (above)

The free gifts available with the April edition of Cosmopolitan magazine were a packet of Tic-Tacs and tote bag.

The Clinique branded bag appeals to the readership of Cosmopolitan, who are mainly female, fashion conscious readers.

She

SP_April_She

The April edition of She magazine provides a free style guide, which shows hundreds of fashion pieces and even more way to wear them.  This promotion is in line with the style conscious customer audience. 

As the magazine is aimed towards females with an eye for fashion, the guide will be just want the readers want for the coming season.

Marie Claire

SP_April_MarieClaire

With a ’Fashion with heart’ positioning this magazine provides a free cotton shoulder bag for its readers and a Biotherm moisturiser.  The skin care product would cost readers £12 but is provided for free with the magazine.

The designer tote bag will definitely appeal to Marie Clare readers, with its large audience of environmentally aware female readers looking for an alternative to plastic bags.

AJR
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