Client: Johnson and Johnson
Johnson & Johnson Vision Care has launched their biggest UK marketing campaign to date, focusing on the importance of eye health and encouraging consumers to have regular eye tests.
This campaign is claiming to be the largest of its kind from any vision care manufacturer and features images of elite Olympic athletes, including Kelly Sotherton (heptathlete) and Nathan Robertson (badminton) to help drive messages to consumers
The campaign messaging focuses on the premise that for people to perform to the best of their ability they need perfect eye health and great vision. To achieve this they need to have regular eye examinations.
As the Official Vision Care Product Partner of the Beijing 2008 Olympic Games, Johnson & Johnson are uniquely placed to create publicity and excitement about eye health.
The advertising campaign is being carried across billboards and underground escalator panels in London, and is set to go nationwide in April.
It is being further supported on-line and via point-of-sale materials for use in optical practices.