Animal Rights organisation, PETA, has signed up Sir Paul McCartney to front it’s latest campaign to promote vegetarianism.
Other celebrities taking part include actor Pamela Anderson, actor-director extraordinaire Forest Whitaker, Academy Award-nominated actor Casey Affleck.
Actress Alicia Silverstone also stars in a 30-second ad for PETA featured the blonde beauty taking a nude dip in a pool and showing off her fit vegan body.
"Many years ago, I was fishing, and as I was reeling in the poor fish, I realised, 'I am killing him – all for the passing pleasure it brings me'", says Sir Paul in the new print ad..
"And something inside me clicked. I realised as I watched him fight for breath that his life was as important to him as mine is to me."
The ad concludes with the statement, "I Am Paul McCartney, and I Am a Vegetarian".
According to PETA Vice President Bruce Friedrich, celebrities are leading the charge that has made going vegetarian one of the fastest-growing trends in the country.
He added, "Whether it's for animals, the environment or health reasons, stars' reasons for keeping animals off their plates are as diverse and inspiring as their talents."
Sir Paul has been a vegetarian advocate for more than two decades, and his efforts have only become more vigorous in recent years as he continues to focus attention on the cruelty caused by eating meat as well as other consequences.
Explains Sir Paul, "If anyone wants to save the planet, all they have to do is just stop eating meat. That's the single most important thing you could do. It's staggering when you think about it. Vegetarianism takes care of so many things in one shot: ecology, famine, cruelty."