Agency: Quiet Storm
Client: Mr Brain's
Quiet Storm has created a playful campaign which answers the age old question… Men do indeed prefer women with Brains. Or at least in their freezer.
The new press and radio campaign for Mr Brain’s Pork Faggots, written and art directed by Cat Campbell and Jo Wallace, is a complete departure from any of the brand’s previous work and is set to provoke debate by claiming that “Real Men prefer Women with Brains”.
This is the first campaign Quiet Storm has created for Mr Brain’s Pork Faggots having been awarded the brand without a pitch last year.
Senior Brand Manager, Mark Brown said, “Tasked with the challenge of creating a new campaign for Mr Brain’s to further drive the national growth of the brand, Quiet Strom have created an impactful, quirky campaign that plays on an age old debate.
“We are confident that it will reach out to new consumers and enable the brand to continue it’s growth in the coming months.”
Jo Wallace said, “The campaign is based on the fact when we asked men what they liked in women many said that they preferred women with Brain’s. It is a joy to work with clients who are more than willing to create a campaign with some real stand