Agency: Young Euro RSCG
Shot on location in and around Clonmel, Co. Tipperary, the home of the Magners Irish Cider brand, ‘Indoor Celebration’ depicts a busy time in the orchards, before celebrating the end of a long day’s work with a pint of Magners over ice.
Reflecting the easy sociability of the Irish, inherent in the Magners Original Cider brand, a central theme of the advert is the importance of making time for enjoyment once the hard work of the day is done.
Marketing Director, Wm Magner Ltd, Maurice Breen, said “Our new commercial perfectly reflects the sociability, friendship and easygoing atmosphere that is a feature of Irish social gatherings, with Magners Irish Cider over ice the perfect accompaniment to the festivities”.
Featuring the enchanting track ‘Galway Girl’ by Steve Earle with Sharon Shannon and devised by Young Euro RSCG, the TV campaign is being supported by outdoor and online.
Magners pint bottle is the number one packaged long alcoholic drink in the GB on-trade and continues to make significant inroads in both distribution and volume terms in the off trade.
Magners continues to lead the category innovation with the recent launch of Magners Light with only 92 calories per bottle.