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Editor's Pick. PG Tips ‘Tale of 2 Continents’

Agency: Mother

Client: PG Tips

"What the world needed was a hero. What the world got was a monkey,” so opens this trailer for a new PG Tips movie.

‘A Tale of Two Continents’ gives the current face of the tea brand, Monkey, his big silver screen break as he takes viewers through the history of the most British of drinks.

Watch as he plays a Chinese emperor, jungle explorer and tea clipper captain as well as having his first on-screen kiss!

The film itself will premiere on March 19 and then run in cinemas until April 10 in a five-minute ad slot before family titles screening this Easter, including ‘Spiderwick Chronicles’, ‘Horton Hears a Who’, ‘Gameplan’ and ‘Hannah Montana’.

It forms part of a wider PG Tips campaign to raise awareness a of a tie-up with the Rainforest Alliance and plans to source all tea from sustainable sources and certified growers by 2010.

It will be supported by TV and press.

AJR
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