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ADVERTISING CAMPAIGNS

Ontario Tourism ‘Love Shopping’

Ontario Tourism and its partners, Tourism Toronto and Ottawa Tourism have launched their biggest ever UK advertising campaign.

The £625,000 multi-faceted month long campaign maintains Ontario’s strong presence within the UK market and will highlight touring products available within the Province, in addition to city breaks to Toronto and Ottawa.

The UK remains the Province’s biggest and most important overseas market with over 420,000 visitors annually.

Director of Overseas Marketing of Ontario Tourism, .Raymond Mathias, “This is our most far-reaching campaign yet - not only in terms of media components but in showcasing the many reasons for people to travel to our Province.

“It is little known that Ontario is over four times the size of the UK and offers a plethora of activities and attractions to be enjoyed by visitors, whatever their interests."

The campaign advertisements will drive consumers to a specifically designed landing page on www.ontariotravel.net/uk - on which there will be details of four tour operator partners; Travelpack, Thomas Cook, Lastminute.com and Canadian Affair. The page also offers visitors the chance to win a holiday for seven days in Ontario courtesy of Travelpack.

The Toronto and Ottawa city break campaigns will direct consumers directly to tour operators to make the booking; Canadian Affair (for Ottawa) and Travelpack and Lastminute.com (for Toronto).

Ontario’s extensive investment into the UK market continues throughout 2008; additional highlights include an online agent training programme with a fam trip for successful participants in April 2008, joint marketing cctivities and continued collaboration on Canadian Tourism Commission led initiatives

AJR
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