Client: Galaxy Radio
Global Radio's Galaxy brand is set to launch a high-profile online, on-air and in-store campaign to increase awareness.
The Love Music Love March campaign, which launches on March 1, will see a variety of lifestyle prizes offered - including a trip to Paris to see Kylie in concert - through a specially-created Galaxy microsite and fun viral game.
The promotion, which aims to engage with potential new listeners, will see Galaxy partner with the high street fashion chain USC to bring ‘Love Music Love March’ to the high street.
In-store promotions will tell you how to enter the online competition at galaxyfm.co.uk/lovemusic, where visitors will get the chance to win a VIP trip to Paris, complete with front row tickets to watch Kylie in concert.
Alongside the USC partnership there will be a variety of ground crew activity in Galaxy’s heartland areas.
This will be backed up with a huge on-air ‘Love Music Love March’ competition giving listeners the chance to win tickets to see Alicia Keys in Italy, Rhianna in Germany and the USA, Kylie in Prague and both Kanye West and Lupe Fiasco in the USA.
A specialist seeding agency, Team Rubber, has also been employed to put together an online strategy to target the Galaxy demographic in relevant forums, blogs and other online platforms.
Designed in-house, ‘Dodge The Boss’ is a viral game where your mission is to guide the galaxy logo away from three angry bosses. The aim of the game is to avoid the bosses for as long as possible. Visitors can play the game as many times as they like and the best time scores will go onto a scoreboard which will determine the level of prize you win.
Prize partners include Ryanair, Pacha Ibiza, Champneys Spas, Fitness First, Ministry of Sound, Umberto Giannini salons and Hed Kandi. There will also be meet and greets with Sugababes and Girls Aloud.