Gay rights lobby group, Stonewall, has launched a nationwide billboard campaign with the simple message, ‘Some people are gay. Get over it!’
Six hundred billboard panels will depict this legend in giant, tabloid-style capital letters, on a bright red background at sights in England, Scotland and Wales.
The billboard advertising panels, kindly donated by Titan Outdoor Advertising Ltd, continue Stonewall’s simple, striking poster campaign which began in schools in November 2007.
The copy and creative was developed in collaboration with 150 secondary school pupils and teachers for Stonewall. They were originally launched by ‘Dr Who’ and ‘Torchwood’ star John Barrowman as part of Stonewall’s Education for All campaign to tackle homophobic bullying in schools.
The posters, stickers and postcards, distributed to all 5,000 secondary schools across England, were so well-received by pupils and teachers, according to Stonewall, that the message has gone beyond the school gates.
Stonewall Chief Executive, Ben Summerskill, said, “Homophobia is almost endemic in our schools and blights the lives of people throughout society. It makes sense that this zero-tolerance message should be extended to the wider public.
“Across urban and rural Britain, this plain-speaking slogan will remind people that discrimination against gay men and lesbians is no longer acceptable.”