Footwear and fashion brand Converse is commemorating its centennial year with a new global campaign featuring legendary icons from the 20th century.
‘Connectivity’ aims to present an artistic showcase of “true originals who define the essence of the Converse brand since 1908.”
It features the UK’s Ian Curtis (Joy Division), Sid Vicious (Sex Pistols) and photographer Jefferson Hack and alongside the likes of James Dean, and music stars M.I.A., Joan Jett and Billie Joe Armstrong
The campaign will hit over 75 countries across the EMEA, Asia Pacific and the Americas via a mix of print and outdoor, digital and integrated brand marketing executions.
Regional adaptations of “Connectivity” will roll out locally throughout Spring 2008 with country specific Converse icons joining the campaign and its legendary global line-up.
Chief Marketing Officer for Converse, Geoff Cottrill, said “Converse is the footwear company that was first in sports and first in rock ‘n’ roll. We are extremely proud of our history and excited about our journey into the next century.
“Connectivity is an exceptional global campaign that fully captures our spirit and brand ethos celebrating true originals. The campaign is bold and iconic saluting those people - past and present - who push the boundaries of creativity, who inspire originality and who embody the values of the brand.”
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