The Fiji Visitor's Bureau has launched a new promotional campaign which includes projecting images of famous figures, as well as the tourist board's new website address Fijime.com, onto well known London landmarks.
A tropical Gordon Brown has appeared on the Houses of Parliament, Battersea Power Station and Marble Arch with more projections planned.
Tourism officials are forecasting a record number of visitors to the islands this year thanks to a vigorous marketing and training programme.
More than 53,000 Britain’s travelled to the Fiji islands last year. Tourism spending from the U,K. has become a vital engine of growth, accounting for an estimated 10 percent of all foreign exchange entering the grouping of 333 South Sea islands.
A recently introduced online 'Matai' specialist training programme is proving very popular with travel agents and the new website fijime.com gives both agents and public alike a wealth of information and a real taste of Fiji's islands.
Perhaps, most famously, an iconic image of Gail Porter was beamed on to the House of Commons to promote FHM magazine way back in 1999.