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ADVERTISING CAMPAIGNS

Tropicana ‘Wake up to…’

Agency: DDB

Client: Tropicana


DDB has launched a brand new TV campaign for Tropicana that takes the viewer around the world during just one breakfast.

Showing different morning rituals and breakfast preferences, ‘Wake Up To Tropicana’ aims to celebrate how Tropicana is the breakfast juice of choice across the globe.

The work was commissioned by Ben Curtis, Senior Brand Manager, PepsiCo International

Tropicana’s Business Director at DDB, Anna Hopwood, said, “Tropicana’s new commercial picks up from where the highly effective, IPA Award winning ‘Breakfast in New York’ commercial left off.

“Building on the aspirational nature of travel and breakfasts abroad and with a track that captures the optimism of morning, “Wake Up To Tropicana” will appeal to Tropicana’s upmarket consumers and reinforce the brand’s position as the perfect juice for breakfast.”

‘Wake Up To Tropicana’ uses the song ‘Good Morning’ from the musical ‘Singin’ in the Rain’.

Media has been booked by OMD.

AJR
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