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Save the Children ‘Clever’

Agency: Wieden + Kennedy

Client: Save the Children

Save the Children has launched its biggest ever three-year global campaign.

It aims to reduce the number of children around the world who die before their fifth birthday by offering seven simple solutions top save a life, each costing between £1 and £5. 

It’s hoped the TV advertising, created Wieden + Kennedy, will reach over 3 million people by targeting families who want to know that their actions and money can really make a difference.

‘Clever’, has been directed and animated by Simon Robson from Nexus Productions.

His iconic animated style is carried through to doordrop and press insert media that will again target the family market through publications such as the Radio Times, Big Issue and various national press supplements.

Mobile agency Incentivated, has provided the technology to allow families to join the campaign and text to help the cause.

The text campaign will be promoted via press, cinema, outdoor and experiential media, as well as POS signage in Save the Children shop fronts.  All advertising has been negotiated by media agency Carat.

A new website designed by Rufus Leonard aims to connects users directly with children living in a slum in Sierra Leone.  It uses Quicktime VR and Flash Panorama to create an immersive brand experience, allowing the visitor to navigate their way around the slum, experiencing the sights and sounds and meeting individuals living in the Kroo Bay community.

The website allows families to ask the residents of Kroo Bay questions and experience what life is like for the 4,000 children living in the slum. Visitors will be able to navigate around 360-degree images of the site, and catch up with the latest news from the slum through regular ‘webisodes’.

Head of Communications for Save the Children, Joe Barrell, said, “We will be using technology allowing families to get involved and show the world just how simple it is to save a child’s life.”

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