Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Editor’s Pick. Citroen C5 ‘Unmistakably German’

Agency: Euro RSCG

Client: Citroen

No, your eyes are not deceiving you. The famous French car manufacturer has launched a new ad that is decidedly German.

With Wagner’s famous ‘Ride of the Valkyries’ providing a rousing score, the new Euro RSCG ad plays off the reputation of Citroën’s German rivals to highlight the Teutonic qualities of the brand new C5.

The blonde hero drives his “unidentified” car from a swashbuckling duel outside a snowy gothic castle to a traditional Bavarian hofbräuhaus, before joining the Autobahn to Berlin where he pulls up in front of the historic Brandenburg Gates.

Finally the narrator, Wolf Kahler, with German accent, introduces the campaign strapline, ‘Unmistakeably German’, wryly adding ‘Made in France’.

The point? To highlight that only Citroën could style such a car and provide the consumer with a strong and credible alternative to German motors.

Citroën’s previous ad featuring a dancing C4 robot became an overnight cult success - as well as inspiring several other amusing parodies.

This on the other hand may boost sales of sauerkraut, weissbeir and bratwurst… and even Citroen’s new car.

AJR
coupon prescription fyter.cn printable coupons for viagra
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
coupon for cialis coupons for cialis printable transfer prescription coupon
local abortion clinics blogs.visendo.de facts about abortions
discount drug coupon charamin.com coupons for prescriptions
abortion arguments open online coupons free
prescription coupon card open prescription savings card
www bystolic com coupon read does bystolic have a generic
bystolic coupon 2014 open generic bystolic alternative
discount coupons for prescriptions outbackuav.com prescription drug discount cards
prescription discount coupons outbackuav.com coupons for drugs
how much is the abortion pill in clinic abortion abortion services
abortion questions waltersgarage.com when is it to late to get an abortion
new prescription coupons free coupon for cialis coupons prescriptions
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
coupon for prescription coupons for cialis cialis manufacturer coupon 2016


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria