KMI, the company behind the King of Shaves brand is launching a range of eco-friendly personal cleaning products.
The range, which is launching across Boots this March will be backed by a six figure marketing spend on a comprehensive digital and conventional media strategy that will break in early April 08.
The print strategy will include a quality press campaign targeting consumers who make lifestyle choices to purchase environmentally friendly products.
It will be supported by a wide-ranging digital strategy targeting heavy internet users who prefer to discover more about the environmental worthiness of their products online.
The range is designed for people who want to use everyday products on their skin containing more natural ingredients yet don’t want to compromise on cleansing performance.
Andy Hill, Managing Director of KMI said, “When we started developing this range in 2005 we wanted to create natural, environmentally friendly cleaning products made and manufactured in the UK with no compromise on performance or design.
“Nothing else on the market offered that, so we developed what has become the Patently Obvious brand.”
The custom designed bottles use 100% post consumer recycled plastic.