Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Penguin ‘WWF’

Agency: Wax Communications

Client: McVitie's

Wax Communications has created a colourful on-pack sponsorship promotion for United Biscuit’s McVitie’s Penguin brand, to help raise funds to save Antarctica and the Southern Ocean – home to the Emperor penguin.

The pack features information on how consumers can ‘sponsor’ a penguin to raise money for WWF’s Antarctica and Southern Oceans Programme which aims to create a network of marine protected areas to safeguard the region against increasing threats.

Consumers who send in the special pack along with £5.99 (or £6.99 and no pack), will be mailed a 21cm penguin soft toy, a wall chart that tracks the Antarctic penguin’s annual ‘march’ across the ice, an information leaflet and a fund-raising form so kids and parents can get more involved.

The pack design features the iconic penguin, who ‘tells’ consumers about the project and how they can help and it directs consumers to a website featuring more information on the Antarctic penguin colony at thepenguinsquest.co.uk

The key objective is to reposition the McVitie’s Penguin brand as a modern and responsible brand and to drive engagement on a relevant educational issue - conservation and climate change. WWF is being seen as the perfect link to do this.

Olivia Munden, of United Biscuits, said, “McVitie’s Penguin association with the Emperor penguin and WWF programme is synonymous with the brand's appeal and central to the campaign. 

“Wax has come up with a visually appealing and fun execution of the Penguins’ plight, which is not only educational but engaging. The on-pack should help encourage busy Mums to pick up the McVitie’s Penguin pack and do something exciting as well as worthwhile with the kids.”

AJR
drug prescription card blog.brunothalmann.com viagra coupons online
viagra coupons online open discount prescription drug cards
after abortion abortion article abortions clinics
cialis prescription coupon site cialis coupons from lilly
late abortion abortion pill procedure when is it too late to have an abortion
cialis free sample coupons link pet prescription discount card
discount prescriptions coupons click prescription card discount
abortion clinics houston link how does the abortion pill work
free prescription drug cards canada drug pharmacy coupon free prescription discount cards
side effects of abortion pill link post abortion
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
cialis 2 cialis 2 cialis 2
naproxennatrium cylentware.com naproxen nsaid
concorde concordia versicherung concordia rechtsschutz
yasmine blog.keylink.rs yasmin senel
microlite pill when to start sigridw.com microlite pill when to start
voltaren gel mattnichols.co.uk voltaren rapid
duspatal pds damske.com duspatal vrij verkrijgbaar
duphaston tablete za odgodu menstruacije duphaston i ovulacija duphaston
coupons cialis prescription transfer coupon coupons cialis
cialis manufacturer coupon 2016 cialis coupon 2015 cialis coupon card
free cialis coupon coupons prescriptions coupon for prescriptions
vermox vermox spc vermox
spontaneous abortion pill pro abortion spontaneous abortion pill
duphaston duphaston duphaston forum
cheap abortion pill clinics abortion pill clinics in houston anti abortion pill
flagyl jarabe flagyl v flagyl vademecum
abortion ethics abortion places abortion clinic locations


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria