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ADVERTISING CAMPAIGNS

Louis Vuitton 'A Journey'

Agency: Ogilvy

Client: Louis Vuitton

Louis Vuitton has become the first fashion and luxury goods brand to launch a TV campaign.

It's being screened globally, on cable and satellite channels with a well-travelled business audience such as BBC World and CNN as well as at “rigorously selected” cinemas.

For years fashion houses have used TV for perfume campaigns, but this will be the first brand campaign from a luxury label.

AJR
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