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ADVERTISING CAMPAIGNS

University Tour to encourage voting

Agency: BEcause

Client: Electoral Comission

The Electoral Commission is rolling out a national face-to-face campaign to increase voter registration amongst students in the UK.

A two-sided ‘Have you registered?’ graffiti wall will be touring 42 UK university campuses throughout February and March in the campaign being organised by BEcause Experiential Marketing.

Students will be encouraged to write messages on the wall about what being able to vote means for them, whilst trained Brand Ambassadors will explain why voting matters and encourage students to fill out a registration form on the spot.

Research shows that 22% of university students are not registered to vote, compared to around 8-9% of the general population.

Sharon Richey, MD of BEcause Experiential Marketing, said, ”By talking directly with students we aim to address any objections or misunderstandings that students may have about voting, and make it as easy as possible for them to register.”

AJR
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