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Valentine’s POS highlights

By Ruth Jacob

Love is in the air and in many of London’s biggest department store windows. We look into what the big players have in store to encourage us to spend, spend, spend, on those we love.

Selfridges (above)

Selfridges provides a wide range of products all in honour of Valentine’s Day in one of its side windows. A wide range of products including tableware to the Valentine’s inspired Champagne Marmite have been placed on display to appeal to as wide a range of customers as possible. A 'Love is not written on paper’ slogan encourages shoppers to look at presents for their loved ones, as opposed to simply a card.

Debenhams

Valentine_Debenhams

Debenhams is showcasing products such as women’s underwear and perfumes to provide inspiration for their partners.

John Lewis

Valentine_JohnLewis 

John Lewis celebrates gift giving with a display that includes mugs and colourfully wrapped boxes.

Harrods

Valentine_Harrods

Harrods used more subtle and minimal displays for their Valentine’s Day celebrations. A window scattered with roses, displayed a Valentine’s inspired range of products including a bottle of Champagne and pink three-tier cake, overflowing with hearts.

As the store is one of the world’s most luxurious brands retailers, the department store can use champagne to enhance this prestigious image.

AJR
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