OK! Magazine took advantage of Wearable Digital Media during New York Fashion Week to target fashionistas.
The Adwalker wearable media unit is a specially designed body suit that incorporates a digital screen allowing commercials to be shown as the wearer walks.
There is also an attached wearable computer that allows the public to connect directly to the internet for the latest fashion news or receive the latest designs straight to their mobile phones.
Brands such as Diageo, Sears, Ford and Unilever have also used the tool.